I have been reading this thread for some time, as a bystander (fortunately I did not buy Quikly pro).
I cannot claim to be personally acquainted with all the facts of the situation. However, it seems to me that there is a prima facie case for the police to investigate here. If you wish to pursue this, you should write to the local police force, namely the Avon and Somerset Constabulary, and ask them to investigate. You will be able to find their address via a google search.
In any letter, you will need to set out the facts of the situation and attach relevant documents proving your payments, etc. You may also wish to say that there may have been offences committed contrary to s.15 Theft Act 1968 (obtaining property by deception); s.15A Theft Act 1968 (obtaining a money transfer by deception); s.16 Theft Act 1968 (obtaining a pecuniary advantage by deception); and given the suspicious nature of the constantly shifting excuses provided s.2 Theft Act 1978 (evasion of liability by deception) and ask them to conduct an investigation.
You should also write and bring this to the attention of the local Trading Standards, who can conduct their own investigation.
http://www.somerset.gov.uk/somerset/ete/communityprotection/ts/
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