Quote: "Don't know if someone wants to implement something like it in an fpsc mod. "
I'm not into modding the engine, so I'll let the Lemur guys answer that one.
But, it sounds cool to me.
Quote: "I suppose users of fpsc could also do cut scenes with ads in them."
Yeah, developers could even script them so they could be triggered.
Choose the right turn in the caverns and you find your way out, but every wrong turn is a dead end that plays a commercial.
Just kidding (advertisers would frown if we use their ad as a punishment), but like I said before, to each his own, and the possibilities are endless.
There could be a movie theatre in your map that has to be visited for clues to solving the level, and guess what is in the middle of the movie.
The loading screens are a no brainer because of the wait times, but you're right, these commercials could be slipped in anywhere in the game.
Here is another way you could use these that would be sneaking them in really.
Say a game places the user as a cop, who is investigating an unsolved case of course.
The primary suspect is a director who makes commercials for a living.
The officer knows the clues to solving the case are hidden in the commercials that the suspect has made.
Now, the user is willing watching the commercials over and over while trying to find their clues.
All we have to do is dream up a mystery that contains some of the items in the commercials. (the product or something in the background)
The user is drilling the commercials info in subconsciously as they view it again and again.
Yet they were not seeing the commercial as a commercial, but rather as a key element in the game.
There are lots of ways to slip these in, here's another one...
Your character is not a cop like before, but rather anything you want them to be.
Somewhere in their game's quest, they are in need of another persons help in order to advance to the next level.
They search and find this person in your map only to discover that they are too busy with their own dilemma to help you right now.
So, you have to help them before they can help you.
What is their dilemma?
They are trying to decide which ad their company should run during next year's superbowl.
You could even add in marketing surveys about the commercials as part of it too, but as a test for the user.
That assures that the user watched the whole thing in order to comment correctly, and isn't shortcutting the game's challenge or the advertiser's message.
That would be a double whammy for the advertiser because now they are getting feedback from the user about the effectiveness of the commercial.
To the player, it is still a game element, not a commercial or a survey.
Of course, the surveys would have to be hard coded into the engine somehow, but I think that should be easy enough.
After all, if FPSC can write a .dbo for the x file, then why can't it write an ascii text file for a surveys' data?
But, as I said before... I'm not into modding the engine, so I'll let the Lemur guys answer that one.
However, every successful ad campaign revolves around marketing research.
So, including surveys into these ads would be a sure fire way to get advertisers on board.
And if an in-game form/database was created, then it could be used for many purposes in FPSC other than advertising.