oki, fair enough ... personally think a logo is really a strong symbol that shows alot about a company.
Most developers/publishers have them, even if it is just wordplay like SCi has or such - it's still something that is recognisable.
oftenly the logo's text is something standard, yet has something different about it to make it unique and not exactly simply a case of setting fonts to reproduce it.
Microsoft and Discreet for example sliced a triangle out of one of the letters, Macromedia has a pretty recognisable symbol as well as a the name, Maxon used to have that 3bar retro play on it (but to be honest not seen much of them recently)
nvidia have that play on the
n and Maxtor changed the X.
at the end of the day its all about marking out and identity which is unique to you guys
i personally liked that funny semi-circle thing in the DB Pyramid.