I don't know what a glowing sprite mask is. I suppose an easy way is to create an alpha glow image in Photoshop, and alter its transparency. If it's bright alpha image the more transparent it is the darker it will be. So you just make it less transparent, and the sprite will glow.
If it's just that you don't want to draw the glowing images, you can make them all in one go on a sheet, or you can make a Photoshop Batch action that does all of the sprites in a folder in one go.
The Photoshop action would be Filter/Blur/Diffuse/transparency/ save as PNG. Which means record those actions, and go to File / Automate / Batch.... choose folder/ choose destination folder.