More than 50 speakers from companies working in mobile games gathered in New York in January at Mobile Gaming USA East and [a]list summit NY. The events looked at the booming mobile game category, a $9 billion global market last year and growing 32 percent annually, according to research firm Newzoo. The category is facing a big boom challenge - fierce competition.
Here a cross-section of speakers present their views on how mobile game companies can overcome hurdles such as app discoverability (a new word) issues and rising marketing costs as the category becomes more and more cluttered.
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THEORY - you know everything but nothing works. PRACTICE - when everything works but don't know why. For me, theory and practice are combined: nothing works and I don't know why.
