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Geek Culture / Advertising

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Dave J
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Posted: 23rd Nov 2003 10:09
While browsing the forum I noticed the common 'Call of Duty' advertisement, I'd seen it several times before actually buying the game and just dismissed it. The only reason I did buy Call of Duty was because of an excellent review I read in my PC Gaming Mag. Now I wonder, what's the point in advertisements like the Call of Duty one? It didn't make me want to buy the game, it didn't provide any information on why I should buy it, and was really quite a useless Advert.

The average person will get bombarded with advertisements every day, and I find that most of them are really quite useless and have no affect on myself. While watching TV, the commercials will usually notify us of a product or provide some humourous situation, they don't really give us any reason to actually buy it which to me, seems like a waste of quite a lot of advertising money.

I wonder how many people actually see an advertisement and think to themselves, "Hey, I might actually buy that." - is it just me, or does this hardly ever happen?

I guess the point I'm trying to get across is that advertising is one of the biggest wastes of money a company can use, and yet, almost every company uses it. An effective Ad can help draw customers, but ones like the 'Call of Duty' banner do nothing but fill space.


"Computers are useless they can only give you answers."
Chris K
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Posted: 23rd Nov 2003 12:20
They're meant to just familiarize you with the name. Like the things round football (or rugby!) pitches that just say: VODAPHONE, or whatever.

...and like that; he's gone...
Rob K
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Posted: 23rd Nov 2003 12:41
Ah yes, I forgot there were ads on the site (I just get "Broken Link" image icons on a few places on the page).

... Just turned the blocker off, there still aren't that many.

Some of the ads are relevant to gaming (that is OK), some of them are not at all relevant (like one for cheap phone calls or something)


BLUE GUI Plugin: http://blue.robert-knight.net / BLUE IDE [href]http://blueide.sf.net/ - Replacement editor for DBPro[/href]
Sly D
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Posted: 23rd Nov 2003 13:12
Well if it is an interesting banner you just might click it which will take you to their site with pictures, reviews and so on so you just might buy the game...

A cute looking koala with a WHAT!? THEY can't use Kalashnikovs, can they?
OSX Using Happy Dude
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Posted: 23rd Nov 2003 13:56 Edited at: 23rd Nov 2003 13:57
I got the hex editor (Hex Workshop) by following a link - so it must work...


Mirrors are more fun than television. Well, that was fun, in a not-so-fun sort of way...
Richard Davey
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Posted: 23rd Nov 2003 17:08
Exeat - are you honestly saying that you've never bought anything, not one single item, out of impulse due to an advert? Like a pair of trainers, some food item, a book, a DVD, a breakfast cereal, etc etc (I don't know, maybe you're too young and haven't hit the "high disposable income" age yet).

Most advertising is rarely about direct sales, it's about impregnating your mind with an image. You don't rush out and buy a Big Mac after a McD's advert on TV, but I bet you could draw their company logo with your eyes shut and probably even name a number of their product range even if you've never even eaten there, just because of their ads. Brand awareness is everything and most companies see banners as another means to an end. The GAME ones are a little more specific in that they're trying to get you to buy a game, but even if that fails they're still shoving their logo into your eyeballs.

Advertising (or more accurately, marketing) probably has far more of an influence on your subconcious than you appreciate.

Cheers,

Rich

"It's easy to be mean when death equals a high score screen."
"You can take your Quake and go away, I'd rather play Bubble Bobble any day."
Arrow
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Posted: 23rd Nov 2003 17:11
There have been only a few times I've bought stuff where advertising had infulenced me. I remember when I first saw the commercial for the SNES. It was a friday, 6:30, just after Wheel of Fortune. That was one of the few cases and shows how much of a gamer I was back then. I think the only ads now days that actually wort the money are movie ads. Alien Resurection, The Matrix, Jackass the Movie, comercials were an important step in me seeing these movies, though I had been a fan of Alien and Jackass beforhand.


DDR is the best form of exercise money can buy.
Dazzag
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Posted: 23rd Nov 2003 17:27 Edited at: 23rd Nov 2003 17:29
I saw a program the other day that suggested (after a big poll) that pop-up advertising actually has the reverse of the desired effect. A lot of people are now actively avoiding any product that appears as a pop-up.

Don't know about you, but any machine without pop-up killers (and some are really clever - not just kill every window that appears) just refines my skill at destroying a window in milliseconds. Main bug bear for me is not the adverts themselves, but that they keep reappearing on every bloody page. So you go to a site, the stupid ad appears, you close it (sometimes not that easy to find close button - eg. Nokia), you select something from the site, and the f**king ad appears again, and again, and again!!!!!!!!!!

I now totally avoid anything that really gets on my nerves. So, no, I will not buy am NGage (wouldn't anyway, they look stupid as a phone, but def. no now). Intrusive advertising can get stuffed basically. Same goes for sales reps over the phone... I cannot say how angry that gets me... and you cannot really use services to stop them as, apparently, some useful services (your bank for instance) might be stopped.

As to normal advertising (TV and mags), then that's not so bad. You expect it be there, so no intrusive annoyance when you least expect it. And there have been a couple of times when I have been influenced, but that's normally when they publish facts. So, when they advertise the number of colours used for the SNES and Mhz of chip, I was impressed (for a console). And when Time advertised one of their machines with 1Gb of ram, and 200Gb of HD, I was impressed (less so when I saw the rest of the spec). But not when it is just a picture. And give the bloody 0-60 times for cars in ads!!!!

Heh, a friend of mine used to get lots of ad stuff through the post (credit cards etc), so he used to post back to them with the included pre-paid envelope with someone else's ad. Nice. He got obsessed, and used to do at least four or five a day (he got a lot). He doesn't get much now...

And phone sales reps? Either swear a lot at them (don't pretend you are not in, or are someone else - it doesn't work, trust me) or just put the phone down mid speel. Also, just putting the phone on the table and doing something else is quite good (they rabbit on to themselves for a while). All this gives them the idea that you hate them. I get a lot less calls now (used to be about 5-10 a day).

Cheers

Ps. Take your world's biggest casino and shove it up your a**e!

Oh, and Rich.... Gnome Ranger?

I am 99% probably lying in bed right now... so don't blame me for crappy typing
Chris K
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Posted: 23rd Nov 2003 17:29
The 118 ads are genius. They must have cost about 4p and now they're a cult. If I ever needed directory inquiries I would call them because I've had thier number drilled into me by thier adverts.

...and like that; he's gone...
Chris K
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Posted: 23rd Nov 2003 17:32
My favourite one for cold callers is saying:

"I'll just check that for you now..."

Leave the phone off the hook for ages and waste all thier money.

...and like that; he's gone...
Richard Davey
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Posted: 23rd Nov 2003 17:37
Quote: "Oh, and Rich.... Gnome Ranger?"


Email me (rich@atari.st)

"It's easy to be mean when death equals a high score screen."
"You can take your Quake and go away, I'd rather play Bubble Bobble any day."
Dazzag
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Posted: 23rd Nov 2003 17:38
Yep. Anything to take them a little closer to burning in hell....

Hmmm. 118118 is apparently one of the worst around. Will stick to 118500 if I need anything in future. Is the BT one, and they did fine for years.

More annoyingly though, is that 192 was 3 numbers. Now need 6!!!!!!!!! AAAAAARRRRGGGGGHHHHH!!!!! And you know what will happen? 118118 will be the only bloody number used. Everything else will go. So the whole idea of competitive companies for directory enquiries will go right out of the window. One of the 118 companies works from a tiny office in a bloke's house!

Cheers

I am 99% probably lying in bed right now... so don't blame me for crappy typing
Chris K
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Posted: 23rd Nov 2003 17:39 Edited at: 23rd Nov 2003 17:39
I think that 118212 is the cheapest. There are 15 of them though.

...and like that; he's gone...
Dazzag
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Posted: 23rd Nov 2003 17:43
Hardly memorable though.

Apparently 118118 costs the most, cos is quite expensive per min, and takes ages. One call asked for Manchester United football club (biggest fan base in the world). The call centre in India (don't get me started...) then asked (after a sizeable delay) if that was Manchester United or City football club. Grrrr...

Cheers

I am 99% probably lying in bed right now... so don't blame me for crappy typing
Chris K
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Posted: 23rd Nov 2003 17:46
But they do put you straight through, 118.

...and like that; he's gone...
Dazzag
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Posted: 23rd Nov 2003 17:49
Must be getting better then. One paper reckoned out of 10 118118 calls, it took an average of over a minute (about 1min 10 secs) to get connected.

Maybe they have upped the annual wage to over a grand a year then (average wage for call centre in India apparently).

Cheers

I am 99% probably lying in bed right now... so don't blame me for crappy typing
Chris K
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Posted: 23rd Nov 2003 17:52
I heard that they give training to the Indian people to give them yorkshire accents so that people wouldn't think it was in India.

...and like that; he's gone...
Dazzag
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Posted: 23rd Nov 2003 18:04
Hahaha. That's pretty funny.

Personally they should pretend they are welsh. In my experience any english person who tries to do a welsh accent sounds indian... so it makes sort of sense....

Heh, give it a couple of years and every call centre in the UK will be cacking it cos of Indian call centres.

Cheers

I am 99% probably lying in bed right now... so don't blame me for crappy typing
Shock
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Posted: 23rd Nov 2003 19:53
to be honest with ya, most of them are in or moving to india anyway lol, including the BT directory enquiries.

anyway, i heard on the bbc news, that an employee at 118118 was sacked for giving out the wrong number- they were given bonuses on the amount of calls they answered and how fast they answered them, so one guy gave out the number to his local pizza hut for every enquiry made, lol.

talking of 118118, their advertising campaign is absolutely immense. one day walking around in town, i saw them running through the city centre, shouting "Got your number!" to everyone. a friend has the rocky polyphonic ringtone on his mobile phone, so we decided to run with them playing out the rocky tune, LOL.


Sticking feathers up your butt doesn't make you a chicken.
Dave J
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Posted: 24th Nov 2003 02:30
Quote: "Exeat - are you honestly saying that you've never bought anything, not one single item, out of impulse due to an advert? Like a pair of trainers, some food item, a book, a DVD, a breakfast cereal, etc etc (I don't know, maybe you're too young and haven't hit the "high disposable income" age yet)."


No, I'm saying most. I think the one exception are Movies, where I may see a cool Trailer on TV and think, "Yeah, I'll go see that". Other products though don't seem to give me any reason to buy them, for instance, an Ice-cream commercial I saw the other day showed a couple alien humanoid creatures steal some ice-cream from someone's house and eat it outside in a tree. I mean, what the hell is going on there? I'm not going to buy it now, I can't even remember the name or brand of ice-cream. It was completely useless.

The subconcious doesn't seem to work on me either because when I'm physically in a store looking at the range of titles on the shelf, I'm not going to buy the game because I recognise the logo, I'm going to buy it depending on wether my mates told me it was good or if I read a good review on it.

Maybe I am an exception, maybe the Ads in Australia aren't as effective as the ones in the UK but coming from someone who's studied Sales and Marketing this year, I don't think commercials really work that well at all.


"Computers are useless they can only give you answers."
Richard Davey
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Posted: 24th Nov 2003 03:04
I wouldn't buy something game related just because of an advert either, I'd need a solid review first. But that's just games. I don't own an X-Box, but I could tell you of the games available for it, etc purely because of the adverts I've seen. I didn't pay much attention to them, not owning the console, but I remember them when I next see them in a store or something. Those ads got the games into my memory (subconcious, whatever). If your year of studying marketing didn't cover that yet, I hope you have better teachers next year

"It's easy to be mean when death equals a high score screen."
"You can take your Quake and go away, I'd rather play Bubble Bobble any day."

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