Yeah I just looked into it further - it's not just getting 5 people onto the site, they (and you "Whatever") have to actually sign-up for one of the offers which at the moment include stuff like:
Taking out a 2 week trial with Blockbuster video
Buying 12 CDs (for the price of one!) from BMG Music
Buying some kind of video tutorial CD
Another video/DVD club
Paying to research your ancestors
Something with iFone
Buying 4 bags of gourmet coffee (?!)
Buying some kind of weight-loss product
Taking out a GM credit card
Buying yet more weight-loss products
Hmmm... like I said, nothing in this life is free
Cheers,
Rich
"I am not young enough to know everything."
- Oscar Wilde