learn how to unwrap in max.
here's a very quick guide.
1. make a material with a checkboard for its diffuse map, and make it tile to a factor of 10ish
2. select a group of polys
3. click UVW map in the modifers menu
4. pick which sort of mapping will work best (either cylinderical, or planar)
5. click UVW unwrap from the modifers menu.
6. tweak the polies so that your checkboard doesn't have any disortion
7. repeat until all your polies have been mapped. (i tend to hide each group of polies as i go)
8 if you can, stitch them together in the UVW unwrapper, its best to have as few pieces as possible.
i havn't looked at this yet (i'm a queue), but it might help
http://www.fileplanet.com/153255/150000/fileinfo/Dagonite-#9---UV-Unwrapping
you've got the best tool you can have for modelling, IMO, learn to use it.
EDIT: the video tut is alright, but the guy's got such a boring voice it hurts
I don't have a sig, live with it.