My new hobby is entering online competitions, my favorites are slogans, ie captions for an image or tie breakers, why don't you make a contest out of this, come up with a slogans/tie breakers, for the product, then give a prize for the winner.
You could make it a broader contest, make the slogan for "dx10" and its benefits etc like the example I did above, and then you can have the comp over many web sites, competition is slogan for dx10 in 12 words or less, or more if you like, 12 is a bit short, 20 gives more options, also a question that needs to be answered, answer is on the fpsc dx10 page, so we have fpsc contest on many webs sites (and print magazines) that carry the comp from their customer catchment, and also direct traffic to the product as they have to visit your web page (or article in print mag that accompanies the comp on the contest page in the magazine) to get the question as well as write a tie breaker, competitions are great for generating free adverts on the small cost of what a few fpsc dx 10 products as prizes.
