Quote: "So what's the scam part? Why does every release from a developer need to be from the same publisher?"
It doesn't., but these games are essentially different (low-effort) levels from the same Tutorial / Example FPS Project from GameGuru and use the Pre-Bundled Assets.
The "Developer" is then not only selling each but they're deliberately obscuring the fact that they are the same Product by using different Titles., Developer Names and Publisher Names... to give the illusion these are Different Games.
In essence the work put in equates to about a Day.
Were these Free., then it would still be a Scam... with someone trying to bulk out their "Published" Portfolio., believe it or not as Sony / Microsoft don't actually check the Quality of Released Products; merely the Volume and that they are "Published" (with Steam being considered a Legitimate Digital Retail Platform; regardless of ZERO Quality Assurance Controls); then this could be used by the "Developer" as their Development History in order to be granted a Developer License and Access to the tools to Publish to those platforms.
Nintendo is a little different and they actually have a QA Team that goes over your past library of Games; but that said their actual Standards today aren't exactly "High" now.
Still that these are being Charged for., well this makes it more of a Confidence Scam... as it's obvious that the Creator is essentially trying to cheat people out of their Money with Low-Effort (Asset Flip Style) Products.
It's one thing to create a Bad Quality Product with your own Skills., it's another to just take Example / Sample Projects and throw in different configurations of Packaged Media to then claim it's a different Game.
As noted., the names involved are suspiciously Chinese (East Asian at the very least)... and I'd argue this doesn't just damage the TGC Brand being associated with such practises but also continues a Stereotype of the "Knock Off / Low Quality" Chinese Products.
All for what... the HOPES that someone will fall for the Scam and you'll make money from it.
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It's interesting to see how some want to just make money (anything) from any level of effort they put in... where-as there are others of us who would like to give everything we produce away for free., but also would like to bring something in to afford to upgrade our Hardware, Get Licenses, Get Premium / Industry Standard Software, etc. which selling could cover.