I dont think everyone has realised this yet, but figurativley speaking, if you keep pushing people in a direction they dont want to go its no use to waste effort on them, you will just waste energy trying to do so against their will.
Where am i going with this? Americans of this forum!, Prepare to experience pride in your software industry. (Microsoft in particular).
So Mid 90s in russia, Piracy was so rampant, Bill Gates at that time being the richest man in the world was the most hated american in russia being a corporate CEO and the soviet mentality still fueled hate towards capitalism and wealth especially as Russias economy Fell. Horeds of uncontrollable Russian Linux geeks added to demonisation of Bill Gates and the general opinion of how bad windows OS was.
The west couldnt tolerate the uncontrolled piracy in russia therefore russian authorities would once in a while to a some big raid on some factory bacement that was used to make copies of pirated cassettes and CDs and stuff, Then they would pile up all that pirated content and run int over with a steam roller on the spot, and this kind of stuff was always big news on the TV and it showed the west that russia is actually doing something to fight the problem. Of course this didnt stop piracy and the cycle repeated. with more flashy raidsand bigger piles of medial and stuff.
Then i think in about 2003, once again, they had one of those big anti piracy media sensations when the authorities found out that a school teacher in some somall town installed pirated windows on school computers. Because this was in the news the central office of Microsoft in Russia got wind of the situation and informed microsoft people in the states about it. Before long Steve Balmer (sp?) and Bill Gates decided to get involved. They contacted the Russian authorities and declared that microsoft is not pressing charges against the teacher and demanded to remove any criminal/copyright infringment charges against the teacher and drop the case. Following this, Bill Gates announced that Microsoft has put into effect a new policy that gives every school in Russia a free unlimited licence of Windows even if its pirated, its still perfectley legal on any school computer.
This move by Bill Gates turned into a win-win situation for everyone. Common Rissians who were no strangers to their own corporate scumbag bullies, did not expect a CEO to stand up for a common school teacher who was legally guilty of copyright infringment under russian law and then give all schools in the country a chance to recieve a free licence oreven an open permission to pirate Windows withing the limits of school computers. Bill gates now earned the respect of an entire countrys population and this whole deal turned out toserve as a big marketing move that promoted Microsoft software in the country (the image of which was poor due to the reputation of MS software being generally bad, as well as widespread influence of unix/linux OSs whose large croud of suppoerters/linux geeks/ unix fanboys who were obsessed with bashing MS software any way they could). Microsoft could now greatly expand its establishment in Russia thus also winning from the situation.
Bill Gates knew that the economy was in a bad shape and most people couldnt afford or werent willing to pay $300 for a Windows licence and MS office. This lead Microsoft to radically change its policies in Russia. First of all, Microsoft never even bothered to fight piracy here. Instead, they lowered the price for microsoft products in russia, Often having special deals on the licences. Over the next few years they evolved their business strategies buy releasing a bunch of free and very cheap software. For example there are a few licences of windows 7 they have avaliable that vary in prices, the cheapest one being something like single use licence of windows 7 Professional for about $20. They also released a very basic trimmed down version of MS office for free that contains only MS Word, Exel and Powerpoint with some of the advanced options turned off. They seem to go in the direction of rewarding people who buy their software rather than punish those who pirate it.
Now Microsoft wants to set up an unlimited licence per person thing which pretty much registers an unlimited Windows licence on one person indefinaltley. purchasing such licence (this one costs the original $300-$500 depending on the version you get) of the gives you windows OS thats clear of MS genuine advantage and any anti-piracy measures that usually annoy people. You can install it on as many computers you want and if you loose your copy, since you are registered, you can always download a replacement of whatever you purchased hassle free.
Such policies again gained a lot of respect for Microsoft and i did actually notice that unlike some people in america (my programing teacher and classmates among others) who often spoke out hatred for microsoft (still dont understand why, i think they make good stuff), In Russia noone seems to have any negative feelings toward Microsoft, (my neighbor even considers himself a proud Microsoft fanboy).
But its not just the software that makes Microsoft one of the most loved companies in Russia. As far as i know, for Microsoft, software development is just a step towards bigger goals. As it turns out Microsoft is involves in a lot of projects all over the world many of which are some type of research & development projects.
The Nuclear research facility institute thats almost across the street from where i live turns out to house one of MS's biggest network infrustructure projects.The fastest internet hub in europe is about 400m from where i live. I even heard convincing rumours that the facility is sometimes visited by Bill Gates who apperentley frequentley visits Russia (not too surprising i guess as the huge influence of Microsoft in the city is quite obvious. I also read that microsoft is also involved in development of portable nuclear power plants for third world countries here as well.
Microsoft seemes to be peretty familiar with the way things run in Russia which brings me to the latest move by MS which made MS look very good (and maybe even embarrased the russian government).
Since 2008 the russian government and gov-corporations announced the construction of a city outside of moscow which will focus on stuff like scientific research, electronics development and other fields of high tech. This ambitios project was a public lauging stock because everyone is already used to the idea that people put in charge of these projects are corrupt crooks who will pocket the funding and get rich off of it while the actual projects are left on paper as budget plans and documentation and stuff.
After years of speculation, just a month ago Microsoft announced they gave the first donation for the first project that was planned- Development of advanced voice recognition technology. And no doubt that MS is proboly going to participate in it as well while making sure all the money MS donated is spent properly. People stopped mocking this as another failure and started believing that something serios might actually come out of it, if Microsoft is getting involved thus even saving the russian scientific community from failure that resulted from corruption and underfunding.
So thats how Bill Gates went from the most hated American in Russia to the most respected American in russia. The point i am trying to make is, unlike most corporations who try to brute force their way trough a situation with an army of lawyers to gain profit, microsoft not only tried to be more innovative approach to establishing their market in a foreign country, they came up with a more humane approach which rewarded microsoft as well as consumers of MS product in the long run.
If MS came in and did business the same way as in the states, they would have sufferred profit losses and ended up leaving russia to to the doomed fate of linux fanboys... and everyone today would proboly be running linux or BSD on their PCs (oh god)
Also by establishing itself in russia MS got acess to a stable supply of potential future MS employees/ software developers (Russia has a high concentration of computer geeks in general)
so idk, maybe someone could approach the issue of piracy in a similar way, Worth a try to see what happens.
Quote: "Communism has been around for more than 20+ years too. Communism didn't work out"
not sure what you are getting at here but ussr seemed to have accomplished a lot more than the fight against piracy.
But yeah i was wrong with the 20 year thing, fight against piracy as far as i know started with Napster in 1999 i think? So yeah more like 10-12 years of fighting piracy.
[edit] it seemes i made a lot of typos... well just pretend that my english is bad

dont hate people who rip you off,cheat and get away with it, learn from them